EDITORIAL:
a statement of opinion in a newspaper or magazine, on radio, television or website.
Not to be confused with a news article, an editorial expresses the opinion of the writer.

After reading the previous two editorials, answer these questions to test your reading comprehension.

1. What appears to be the major theme of these two editorials?
Sports Business Journal is not being read by NASCAR.
 More young men are playing basketball than are watching NASCAR.
 Teen and Young men are not watching NASCAR.
 NASCAR tries to improve viewership among 18 - 34 year old men.

2. Where does one editorial suggest the NASCAR commercials are being shown?

In Sports Illustrated.
 During Heavy Metal Concerts.
 All over the place.
 During the races.

3. One editorial uses a family conversation to discuss the problem. What is the family's last name?

Worsley
 Cleaver
 Alan
 Helton
4. Why is it critical that this group watch NASCAR. What happens to this group during this time of their lives?

They spend more money on sports products than before.
 Advertisers make product decisions based on what they are buying.
 They are building careers and spending money less.
 Brand Loyalty is established, marriage, family, and homes are established.
5. Which of the following is NOT a theory raised by these two writers as to why young men aren't watching NASCAR?

The sport of stock-car racing requires knowledge of the sport to enjoy.
 They lack the resources, television or cable, to enjoy the races.
 High school PE courses do not offer this form of sport as part of the curriculum
 Young men don't like the rule changing, nice guy racing versus bumping, announcers loyalty to NASCAR.

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